AI shopping assistant
Leading content design for an AI assistant to help runners find the right shoe
Stakeholders: UX Designers, Product Owners, Visenze (external AI vendor), UX Researchers, Business Unit, Legal, AI Board, Localization
Product differentiation
Using content to clarify complex product differences in the World Cup ’26 campaign
Stakeholders: UX Designers, UX Researchers, Product Owner, Marketing, Business Unit, Product Designers, Legal, Localization
Content style guide
Creating shared writing standards for UX content
Stakeholders: UX Writers, Marketing, Legal, Localization, UX Designers
Accessibility guidelines and implementation
Translating audit findings into accessible content standards
Stakeholders: UX Writers, UX Designers, Product Owners, Developers, Nomensa (external accessibility experts), Localization
Caitríona Ross 